Come and explore the best hidden secrets and gems of the makeup and beauty world. Here at Ezeenah, we scout not only for the best brands, but we want to enrich your passion for the beauty industry so that you too can explore innovative labels that are trendsetters in their own right.
Ezeenah is the brainchild of Zareen Shah, an MUA based in Dubai, UAE, for over 15 years. As a self obsessed Makeup Junkie she is constantly on the lookout for products that deliver, and felt that there was a huge gap in the beauty industry within the Gulf and decided that it was high time that she shared her passion with others like herself. Ezeenah is here to educate you on the products that we offer with tips and techniques that have been learnt and achieved by Professionals in the industry.
Discover beauty online with Ezeenah!
About Our CEO
Unsatisfied with the makeup brands geared towards MUAs in the UAE, Zareen Shah, decided that that had to change. An avid beauty and makeup addict herself, Ezeenah was created in 2013, the year her daughter was born.
Zareen handpicks all the brands that are brought in to Ezeenah. Tips & recommendations on product usage are mostly accumulated from the 15+ years of being in the Makeup world and personally testing and playing with the products herself. By creating and founding Ezeenah, Zareen also wanted to strengthen and promote working MUAs, and created the Pro Artistry Program.The Pro Artistry Program entitles working MUAs to a 30% discount to the entire store, except Glamcor. She is still currently working as an MUA, alongside with Ezeenah’s operations, and her blog www.zareenshah.com.
Find out more on the Pro Artistry Program here.